Why are integrations so important?
Integrations are the basis for making informed decisions for your event management.
An event management tool generates valuable data. By integrating eyevip into your CRM and Marketing Automation Tool you get a complete picture of your event and its ROI, can compare results with marketing and sales targets and identify any optimization potential.
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Advantages of an interface to a CRM
- Import guest list from CRM
- Restoring event data to CRM
- Ensure the most current guest data
- Generate leads
- Calculate ROI of the event
Advantages of an interface to a Marketing Automation Tool
- Ensure most current records
- Automatically increase lead score upon participation
- Send follow-up after the event
- Generate leads
- Check event goals